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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
5
Konsumentenverhalten
5
Product information
5
Produktinformation
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Eating habit
2
Ernährungsverhalten
2
Japan
2
Online consumer reviews
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Gomez, Pierrick
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing letters : a journal of research in marketing
Journal of business research : JBR
14
Information systems research : ISR
6
Journal of food products marketing
6
Food policy : economics planning and politics of food and agriculture
5
International journal of hospitality management
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of internet commerce
5
Journal of retailing
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
SpringerLink / Bücher
4
Discussion paper / Centre for Economic Policy Research
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Journal of economic behavior & organization : JEBO
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Omega : the international journal of management science
3
American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of health economics
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Medienmanagement und E-Business
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Research policy : policy, management and economic studies of science, technology and innovation
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Springer eBook Collection / Business and Economics
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Technological forecasting & social change : an international journal
2
The journal of consumer marketing
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The journal of product & brand management
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American economic review
1
American journal of agricultural economics
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Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
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1
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
2
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
3
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
4
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
5
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
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