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person:"Viswanathan, Madhu"
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Product information
5
Produktinformation
5
Consumer behaviour
4
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3
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3
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1
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1
Food packaging
1
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Viswanathan, Madhu
Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
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7
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6
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6
Hitt, Lorin M.
6
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5
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5
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5
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5
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Wezel, Michiel van
5
Xiao, Mo
5
Elste, Rainer
4
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4
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4
Li, Xinxin
4
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4
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3
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
2
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
3
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
4
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
5
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
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