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isPartOf:"European journal of marketing : EJM"
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Product management
6
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6
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3
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Ambidextrous organization
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Aulōnitēs, Geōrgios I.
1
Chung, Henry F. L.
1
Chung, Tzu-Shao
1
Gounaris, Spiros P.
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Hughes, Paul
1
Kouropalatis, Yiannis
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Ku, Hsuan-Hsuan
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Morgan, Robert
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European journal of marketing : EJM
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
International journal of product development : IJPD
6
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ECONIS (ZBW)
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1
How WOM marketing contributes to new product adoption : testing competitive communication strategies
Lopéz, Manuela
;
Sicilia, María
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1089-1114
Persistent link: https://www.econbiz.de/10009787113
Saved in:
2
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Yang, Yi-Ting
;
Chung, …
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
Saved in:
3
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
4
The service elimination decision-making during the service life cycle : some pilot empirical evidence
Papastathopoulou, Paulina
;
Gounaris, Spiros P.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 844-874
Persistent link: https://www.econbiz.de/10009562322
Saved in:
5
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
6
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
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