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~subject:"Productivity"
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International journal of advertising : the quarterly review of marketing communications
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Swayed by the numbers : the consequences of displaying product review attributes
Watson, Jared
;
Pocheptsova Ghosh, Anastasiya
;
Trusov, …
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 109-131
Persistent link: https://www.econbiz.de/10011955032
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User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
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