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isPartOf:"Corporate Identity und Corporate Design : neues Kompendium"
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Corporate Identity und Corporate Design : neues Kompendium
European journal of marketing : EJM
International journal of product development : IJPD
159
International journal of production research
150
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
48
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
32
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Europäische Hochschulschriften / 5
23
Research policy : policy, management and economic studies of science, technology and innovation
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Psychology & marketing
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Beiträge zum Produkt-Marketing
18
Creativity and innovation management
18
International journal of productivity and quality management : IJPQM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
Journal of fashion marketing and management
17
SpringerLink / Bücher
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of marketing
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
CORE discussion paper : DP
14
California management review
14
International journal of agile systems and management : IJASM
14
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1
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
2
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
3
Does channel decentralization lead to low quality product lines?
Chung, Hwan
;
Lee, Eunkyu
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1870-1891
Persistent link: https://www.econbiz.de/10010429754
Saved in:
4
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
5
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
6
Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
Saved in:
7
Humor ist nichts zum Lachen
Manss, Thomas
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 22-31)
.
2007
Persistent link: https://www.econbiz.de/10003621685
Saved in:
8
"Alles soll so einfach wie möglich sein, aber nicht einfacher"
Baumann, Barbara
;
Baumann, Gerd
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 32-37)
.
2007
Persistent link: https://www.econbiz.de/10003621698
Saved in:
9
Die Vitalität der Konsequenz
Koch, Claus
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 38-45)
.
2007
Persistent link: https://www.econbiz.de/10003621706
Saved in:
10
Eine Kuh ist eine Kuh
Baur, Ruedi
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 46-49)
.
2007
Persistent link: https://www.econbiz.de/10003621718
Saved in:
11
Merkwert Marke
Beyrow, Matthias
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 52-61)
.
2007
Persistent link: https://www.econbiz.de/10003621838
Saved in:
12
Corporate Typography : jeder Marke die passende Schrift
Spiekermann, Erik
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 62-73)
.
2007
Persistent link: https://www.econbiz.de/10003621844
Saved in:
13
Visuelle Programme : Corporate Codes
Djokic, Danijela
;
Grothmaak, Martin
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 74-87)
.
2007
Persistent link: https://www.econbiz.de/10003621854
Saved in:
14
Corporate Motion und Sound
Strack, Wolfgang
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 88-99)
.
2007
Persistent link: https://www.econbiz.de/10003621870
Saved in:
15
Show : don't tell
Daldrop, Norbert W.
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 100-107)
.
2007
Persistent link: https://www.econbiz.de/10003621879
Saved in:
16
Corporate Mediaspace : von der Erscheinung zur Vorstellung
Hundt, Thomas
;
Zirngibl, Ingo
- In:
Corporate Identity und Corporate Design : neues Kompendium
,
(pp. 108-119)
.
2007
Persistent link: https://www.econbiz.de/10003621906
Saved in:
17
Towards effective product management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
Saved in:
18
Product life cycle and export competitiveness of the UK electronics industry : (1970 - 1979)
Lai Yuen Poh
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 28-37
Persistent link: https://www.econbiz.de/10001072473
Saved in:
19
Strategic positioning in the UK car market
Meade, Nigel
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 43-56
Persistent link: https://www.econbiz.de/10001072505
Saved in:
20
Fashion life cycles and extension theory
Reed, Richard K.
- In:
European journal of marketing : EJM
21
(
1987
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001072520
Saved in:
21
The identification of weak industrial products
Aulōnitēs, Geōrgios I.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 24-42
Persistent link: https://www.econbiz.de/10001071329
Saved in:
22
Towards a theory of product range policy
Kent, R. A.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001071330
Saved in:
23
Product life cycles of the windsurfer market
Mercer, J. A.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10001071450
Saved in:
24
Aspects of price policy, product policy and costs in a recession
Schäfter, Ulrich
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10001071460
Saved in:
25
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
26
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
Saved in:
27
Extending product lifetime : prospects and opportunities
Box, Jo M.
- In:
European journal of marketing : EJM
17
(
1983
)
4
,
pp. 34-49
Persistent link: https://www.econbiz.de/10001037598
Saved in:
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