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~type_genre:"Aufsatz im Buch"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Produktgestaltung"
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Beziehungsmarketing
Product design
681
Produktgestaltung
681
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94
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94
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90
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80
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69
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Human factors and ergonomics in consumer product design : methods and techniques
3
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Profiting from diversity : the business advantages and the obstacles to achieving diversity
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1
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1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Electronic Services
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Human factors and ergonomics in consumer product design : uses and applications
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
1
Studies on interdisciplinary economics and business ; Volume 1
1
The Routledge companion to consumer behavior
1
The silver market phenomenon : business opportunities in an era of demographic change
1
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1
Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
Saved in:
2
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
Saved in:
3
Customer focused new product design process
Yalcin, Selcuk
-
2018
Persistent link: https://www.econbiz.de/10012061974
Saved in:
4
Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
Knödler, Hermann
;
Martach, Swantje
- In:
Die informatisierte Service-Ökonomie : Veränderungen …
,
(pp. 155-181)
.
2018
Persistent link: https://www.econbiz.de/10011903588
Saved in:
5
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
Saved in:
6
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
7
The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
Saved in:
8
Customer experience and service design
Karmarkar, Uday S.
;
Karmarkar, Uma R.
- In:
Managing consumer services : factory or theater?
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010478145
Saved in:
9
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
10
User experience and user-centered design at DATEV eG
Schubert, Ulf
;
Groß, Martin
;
Pötzsch, Stefanie
- In:
Software for people : fundamentals, trends and best …
,
(pp. 169-180)
.
2012
Persistent link: https://www.econbiz.de/10010440916
Saved in:
11
User-centered design : why and how to put users first in software development
Wallach, Dieter
;
Scholz, Sebastian C.
- In:
Software for people : fundamentals, trends and best …
,
(pp. 11-38)
.
2012
Persistent link: https://www.econbiz.de/10010440924
Saved in:
12
Engineer-to-order : a maturity concurrent engineering best practice in improving supply chains
Addo-Tenkorang, Richard
;
Eyob, Ephrem
- In:
Customer-oriented global supply chains : concepts for …
,
(pp. 112-128)
.
2012
Persistent link: https://www.econbiz.de/10009529688
Saved in:
13
Persona : a method to produce representations focused on consumers' needs
Brangier, Eric
;
Bornet, Corinne
-
2011
Persistent link: https://www.econbiz.de/10009756421
Saved in:
14
Needs analysis : or, how do you capture, represent, and validate user requirements in a formal manner/notation before design
Smith, K. Tara
-
2011
Persistent link: https://www.econbiz.de/10009756700
Saved in:
15
Universal design : empathy and affinity
Torrens, George Edward
-
2011
Persistent link: https://www.econbiz.de/10009756710
Saved in:
16
Building empathy with the user
Moody, Louise
;
Mackie, Elaine
;
Davies, Sarah
-
2011
Persistent link: https://www.econbiz.de/10009757182
Saved in:
17
Variety is the spice of life : how design diversity can enhance profitability
Moos, Gloria
- In:
Profiting from diversity : the business advantages and …
,
(pp. 119-134)
.
2010
Persistent link: https://www.econbiz.de/10003919103
Saved in:
18
Design diversity : the organisational obstacles
Moss, Gloria
- In:
Profiting from diversity : the business advantages and …
,
(pp. 149-170)
.
2010
Persistent link: https://www.econbiz.de/10003919111
Saved in:
19
Disabled persons as lead users for silver market customers
Helminen, Pia
- In:
The silver market phenomenon : business opportunities …
,
(pp. 85-102)
.
2008
Persistent link: https://www.econbiz.de/10003748514
Saved in:
20
Market-oriented airline service design
Schön, Cornelia
- In:
Operations research proceedings 2006 : selected papers …
,
(pp. 361-366)
.
2007
Persistent link: https://www.econbiz.de/10003471360
Saved in:
21
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
22
Co-Design : Integration des Kunden in die Wertschöpfungskette
Wehrli, Hans Peter
;
Heiniger, Yvonne
- In:
Electronic Services
,
(pp. 209-223)
.
2002
Persistent link: https://www.econbiz.de/10001652820
Saved in:
23
Produktentwicklung im Dialog mit Konsumenten
Raabe, Thorsten
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 267-280)
.
1996
Persistent link: https://www.econbiz.de/10001293762
Saved in:
24
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
Saved in:
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