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isPartOf:"Policy research working paper : WPS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Markenführung
Designation of origin
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Consumer behaviour
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Brand image
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Markenimage
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Bakpayev, Marat
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Borges, Adilson
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Chi, Hsin-Kuang
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Ekinci, Yuksel
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Handsjuk, Nikolai
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Huan Minh Nguyen
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Policy research working paper : WPS
Journal of retailing and consumer services
International marketing review
16
Journal of business research : JBR
15
The journal of product & brand management
14
Journal of international consumer marketing
13
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Australasian marketing journal
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
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Brand management in emerging markets : theories and practice
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Business history
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International journal of leisure and tourism marketing : IJLTM
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Journal of Islamic marketing
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Journal of euromarketing
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Journal of marketing communications
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Africa journal of management
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Baltic journal of management
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Canadian journal of agricultural economics : CJAE
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Central European business review : CEBR
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Country of origin effect : looking back and moving forward
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
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European research studies
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Global review of business and economic research
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Indian journal of economics & business : IJEB
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Innovatives Markenmanagement
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ECONIS (ZBW)
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1
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
2
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
3
Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang
;
Huang, Kuo-Chung
;
Huan Minh Nguyen
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
Saved in:
4
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
5
Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia
;
Borges, Adilson
;
Bakpayev, Marat
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
Saved in:
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