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subject:"Market research"
~isPartOf:"European research studies"
~subject:"Markenführung"
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Market research
Markenführung
Brand image
22
Markenimage
22
Brand management
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand
8
Beziehungsmarketing
7
Relationship marketing
7
Tourism marketing
7
Tourismusmarketing
7
Markenartikel
6
Tourism
5
Tourismus
5
Designation of origin
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
Customer satisfaction
3
Destination management
3
Destinationsmanagement
3
Kundenzufriedenheit
3
Tourism destination
3
Tourismusregion
3
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Holiday behaviour
2
Perception
2
Service quality
2
Tourism industry
2
Tourismuswirtschaft
2
Urlaubsverhalten
2
Vertrauen
2
Wahrnehmung
2
brand image
2
image
2
territory
2
"green" brand
1
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17
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Bondarenko, V. A.
2
Wyrwisz, Joanna
2
Amaya-Tellez, Jenny Liliana
1
Balqiah, Tengku Ezni
1
Bogas, Paulo
1
Borzyszkowski, Jacek
1
Budi Suharjo
1
Cristancho-Triana, Gerson Jaquin
1
Dianova, S. N.
1
Dubinina, M. A.
1
Dziwulski, Jacek
1
Grudecka, Anna
1
Grębosz-Krawczyk, Magdalena
1
Harwani, Yuli
1
Joom, T. A.
1
Kalieva, O. M.
1
Lee, Chia-Lin
1
Lopez-Rodriguez, Campo Elias
1
Marczak, Mirosław
1
Nurmalina, Rita
1
Pisareva, E. V.
1
Puwirat, W.
1
Rudzewicz, Adam
1
Rzemieniak, Magdalena
1
Shelepova, Е. V.
1
Silveira, Paulo Duarte
1
Sri Vandayuli Riorini
1
Strychalska-Rudzewicz, Anna
1
Suchart Tripopsakul
1
Suprayitno, Gendut
1
Szostak, Daniel
1
Toborek, Katarzyn
1
V. I., Samofalov
1
Witek-Hajduk, Marzanna Katarzyna
1
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European research studies
Journal of business research : JBR
337
The journal of product & brand management
280
The journal of brand management : an international journal
272
Journal of retailing and consumer services
165
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
Journal of marketing communications
66
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
47
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
43
Cogent business & management
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
40
Journal of marketing
39
International journal of consumer studies
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Journal of marketing research : JMR
29
International journal of market research : JMRS ; the journal of the Market Research Society
28
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ECONIS (ZBW)
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1
The relationship between consumers' characteristics and the expectations towards a brand's value
Rzemieniak, Magdalena
;
Wyrwisz, Joanna
;
Toborek, Katarzyn
- In:
European research studies
24
(
2021
)
2
,
pp. 264-277
Persistent link: https://www.econbiz.de/10012663879
Saved in:
2
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
3
The influence of brand trust on consumer loyalty
Rudzewicz, Adam
;
Strychalska-Rudzewicz, Anna
- In:
European research studies
24
(
2021
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
Saved in:
4
Creation and promotion of branded tourism products : analysis of selected issues
Szostak, Daniel
- In:
European research studies
24
(
2021
)
4B
,
pp. 148-154
Persistent link: https://www.econbiz.de/10012806140
Saved in:
5
"Made-in" label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers' purchase intentions
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
4B
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012806195
Saved in:
6
Branding as an essential element in the creation process of the image of the brand in national tourism destinations
Marczak, Mirosław
;
Borzyszkowski, Jacek
- In:
European research studies
23
(
2020
)
1
,
pp. 176-197
Persistent link: https://www.econbiz.de/10012286743
Saved in:
7
Perception and desired brand personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias
;
Cristancho-Triana, Gerson …
- In:
European research studies
23
(
2020
)
3
,
pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
Saved in:
8
How nostalgia affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena
- In:
European research studies
23
(
2020
)
4
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
Saved in:
9
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
10
The influence of brand effect on slogan's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
11
Green CSR and brand attitude : the role of Stereotype Content Model
Balqiah, Tengku Ezni
- In:
European research studies
21
(
2018
)
1
,
pp. 230-249
Persistent link: https://www.econbiz.de/10012219993
Saved in:
12
Brand name and customers' intention
Harwani, Yuli
;
Budi Suharjo
;
Nurmalina, Rita
; …
- In:
European research studies
21
(
2018
)
3
,
pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
Saved in:
13
Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.
;
Kalieva, O. M.
;
Pisareva, E. V.
- In:
European research studies
21
(
2018
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
Saved in:
14
Identifying branding features of products for children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
15
How to ímprove brand equity in tourism
Sri Vandayuli Riorini
- In:
European research studies
20
(
2017
)
3A
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012219044
Saved in:
16
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
- In:
European research studies
17
(
2014
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Saved in:
17
Residents' interest to form a "green" territory brand
Bondarenko, V. A.
;
Dianova, S. N.
;
Joom, T. A.
; …
- In:
European research studies
21
(
2018
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012238545
Saved in:
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