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subject:"Werbewirkung"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Werbewirkung
Brand image
54
Markenimage
54
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
12
Markenführung
12
USA
11
United States
11
Advertising effects
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Brand
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Emotion
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Personality psychology
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Cultural identity
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Kulturelle Identität
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Markentransfer
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Viral marketing
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Virales Marketing
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Advertising
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Beziehungsmarketing
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Perception
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Product design
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Produktgestaltung
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Relationship marketing
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Social relations
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Soziale Beziehungen
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Canada
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Cognition
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Customer satisfaction
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Eating habit
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Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Chae, Boyoun
2
Sengupta, Jaideep
2
White, Katherine
2
Allan, David
1
Baumgartner, Hans
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Geuens, Maggie
1
Herbst, Kenneth C.
1
Hoegg, JoAndrea
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Li, Xiuping
1
McGill, Ann L.
1
Puzakova, Marina
1
Weijters, Bert
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Zhu, Rui Juliet
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
44
Journal of marketing communications
37
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of global marketing
8
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of marketing theory and practice : JMTP
4
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ECONIS (ZBW)
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1
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
2
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
Saved in:
3
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
4
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
5
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
6
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine
;
Argo, Jennifer J.
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
Saved in:
7
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Saved in:
8
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
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