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subject:"Produktmanagement"
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Produktmanagement
Markenname
166
Brand name
80
Brand management
44
Markenführung
44
Markenpolitik
35
Markenartikel
28
Marketing
23
Deutschland
20
Brand
19
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18
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18
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17
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Germany
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7
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7
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6
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Markenrecht
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Keller, Kevin Lane
2
Aaker, David A.
1
Clifton, Rita
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Fort, Fatiha
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Kochan, Nick
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ECONIS (ZBW)
6
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Effets principaux et de convergence de la région d'origine du produit et de la marque sur l'évaluation des produits : une application aux produits alimentaires du terroir
Fort, Fatiha
-
2005
Persistent link: https://www.econbiz.de/10012229216
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2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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3
The future of brands : twenty-five visions
Clifton, Rita
(
contributor
)
-
2000
-
1. publ
Persistent link: https://www.econbiz.de/10013487094
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4
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
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5
The world's greatest brands
Kochan, Nick
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601993
Saved in:
6
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
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