//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktplatzierung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Comparison
Product placement
424
Product Placement
413
Werbewirkung
236
Advertising effects
235
Consumer behaviour
160
Konsumentenverhalten
160
Brand management
112
Markenführung
112
Brand image
69
Markenimage
69
Werbung
60
Advertising
52
Computerspiel
52
Video game
52
Film industry
46
Filmwirtschaft
46
Markenartikel
45
Marketing management
45
Marketingmanagement
45
Brand
44
USA
44
United States
44
product placement
41
Fernsehprogramm
40
Fernsehwerbung
40
Television advertising
40
Television programme
40
Deutschland
38
Online-Marketing
37
Internet marketing
35
Germany
34
Film
24
Children
22
Kinder
22
Social Web
19
Social web
19
Target group
19
Zielgruppe
19
Brand placement
18
Music
18
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
8
German
2
Author
All
Balasubramanian, Siva Kumar
2
Gistri, Giacomo
2
Pillai, Deepa
2
Sabour, Nadia I.
2
Chan, Fong Yee
1
Chen, Huan
1
Choi, Sejung Marina
1
Cunningham, Isabella
1
Davtyan, Davit
1
Kim, Kyongseok
1
King, Karen Whitehill
1
Lee, Mina
1
Lee, Teajun David
1
Lowe, Ben
1
Mennicken, Claudia
1
Patwardhan, Hemant
1
Petrovici, Dan
1
Rimkute, Egle
1
Stewart, Kristin
1
Sung, Yongjun
1
Till, Brian
1
Wang, Ye
1
Wilson, Rick T.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Handbook on cross-cultural marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
2
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
5
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
6
Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle
-
2013
Persistent link: https://www.econbiz.de/10009787207
Saved in:
7
Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina
;
Kim, Kyongseok
;
King, Karen Whitehill
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
Saved in:
8
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
9
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
10
Product placement in Kinofilmen : ein internationaler Vergleich zwischen der Bundesrepublik Deutschland und den USA
Mennicken, Claudia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10001496645
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->