//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Product management
14
Produktmanagement
14
USA
5
United States
5
Estimation
4
Schätzung
4
Firm performance
3
Industrie
3
Manufacturing industries
3
Theorie
3
Theory
3
Unternehmenserfolg
3
Business cycle
2
Konjunktur
2
Market entry
2
Markteintritt
2
Mehrproduktfertigung
2
Multiproduct production
2
Product life cycle
2
Produktlebenszyklus
2
1947-1998
1
1972-1997
1
1992-2006
1
1997-2001
1
2010-2017
1
Ambidextrous organization
1
Arbeitsmarkt
1
Australia
1
Australien
1
Automotive industry
1
Automotive market
1
Book publishing
1
Buchverlag
1
Bundling strategy
1
Business network
1
Competitive strategy
1
Complementary goods
1
Consumer motivation
1
Corporate Governance
1
Corporate governance
1
more ...
less ...
Online availability
All
Free
6
Undetermined
2
Type of publication
All
Book / Working Paper
8
Article
6
Type of publication (narrower categories)
All
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
14
Author
All
Bernard, Andrew B.
3
Melitz, Marc J.
2
Redding, Stephen
2
Schott, Peter K.
2
Aulōnitēs, Geōrgios I.
1
Bilbiie, Florin Ovidiu
1
Blonigen, Bruce A.
1
Chevalier, Judith A.
1
Chung, Henry F. L.
1
Chung, Tzu-Shao
1
Ghironi, Fabio
1
Goolsbee, Austan
1
Gounaris, Spiros P.
1
Hughes, Paul
1
Knittel, Christopher R.
1
Kouropalatis, Yiannis
1
Ku, Hsuan-Hsuan
1
Kuo, Chien-Chih
1
Liu, Mengxiao
1
Lopéz, Manuela
1
Mayer, Thierry
1
Morgan, Robert
1
O'Cass, Aron
1
Okubo, Toshihiro
1
Ottaviano, Gianmarco I. P.
1
Papastathopoulou, Paulina
1
Sicilia, María
1
Soderbery, Anson
1
Trefler, Daniel
1
Voola, Ranjit
1
Yang, Yi-Ting
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Working paper / National Bureau of Economic Research, Inc.
SpringerLink / Bücher
49
The PDMA handbook of new product development
36
Europäische Hochschulschriften / 5
24
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Beiträge zum Produkt-Marketing
7
International journal of product development : IJPD
7
International journal of production research
7
Lehrbuch
7
Research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Schriftenreihe des IÖW
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao
;
Trefler, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012124904
Saved in:
2
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011553279
Saved in:
3
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2007
Persistent link: https://www.econbiz.de/10003613481
Saved in:
4
Keeping it fresh : strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
-
2013
Persistent link: https://www.econbiz.de/10009744697
Saved in:
5
How WOM marketing contributes to new product adoption : testing competitive communication strategies
Lopéz, Manuela
;
Sicilia, María
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1089-1114
Persistent link: https://www.econbiz.de/10009787113
Saved in:
6
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Yang, Yi-Ting
;
Chung, …
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
Saved in:
7
Multi-product firms and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2006
Persistent link: https://www.econbiz.de/10003333560
Saved in:
8
Are durable goods consumers forward looking? : Evidence from college textbooks
Chevalier, Judith A.
;
Goolsbee, Austan
-
2005
Persistent link: https://www.econbiz.de/10002944493
Saved in:
9
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
10
The service elimination decision-making during the service life cycle : some pilot empirical evidence
Papastathopoulou, Paulina
;
Gounaris, Spiros P.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 844-874
Persistent link: https://www.econbiz.de/10009562322
Saved in:
11
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009008532
Saved in:
12
Product choice and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2003
Persistent link: https://www.econbiz.de/10001768149
Saved in:
13
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
14
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->