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Market segmentation
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DeSarbo, Wayne
3
Fong, Duncan K. H.
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Kim, Sunghoon
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Choi, Jeonghye
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Journal of marketing research : JMR
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
SpringerLink / Bücher
22
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Gabler Edition Wissenschaft
13
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of financial economics
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ECONIS (ZBW)
6
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1
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
2
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
3
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
4
Preference minorities and the internet
Choi, Jeonghye
;
Bell, David R.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Saved in:
5
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
6
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
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