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Psychology & marketing
International journal of industrial organization
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Segmentation in social marketing : process, methods and application
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ECONIS (ZBW)
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1
Market segmentation on dating platforms
Gal-Or, Esther
- In:
International journal of industrial organization
68
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012581693
Saved in:
2
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
3
Vertical integration and product differentiation
Zanchettin, Piercarlo
;
Mukherjee, Arijit
- In:
International journal of industrial organization
55
(
2017
),
pp. 25-57
Persistent link: https://www.econbiz.de/10011804795
Saved in:
4
Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Millán, Angel
;
Fanjul, María Luisa
;
Moital, Miguel
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011433842
Saved in:
5
On two-part tariff competition in a homogeneous product duopoly
Griva, Krina
;
Bettas, Nikolaos
- In:
International journal of industrial organization
41
(
2015
),
pp. 30-41
Persistent link: https://www.econbiz.de/10011487481
Saved in:
6
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
7
Customer-class pricing, parallel trade and the optimal number of market segments
Braouezec, Yann
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 605-614
Persistent link: https://www.econbiz.de/10009699669
Saved in:
8
Segmenting the market through the determinants of involvement : the case of fair trade
Bezençon, Valéry
;
Blili, Samir
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 682-708
Persistent link: https://www.econbiz.de/10009242004
Saved in:
9
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
10
Local network externalities and market segmentation
Banerji, A.
;
Dutta, Bhaskar
- In:
International journal of industrial organization
27
(
2009
)
5
,
pp. 605-614
Persistent link: https://www.econbiz.de/10003897360
Saved in:
11
An experiment on spatial price competition
Orzen, Henrik
;
Sefton, Martin
- In:
International journal of industrial organization
26
(
2008
)
3
,
pp. 716-729
Persistent link: https://www.econbiz.de/10003724227
Saved in:
12
Generic entry, price competition and market segmentation in the prescription drug market
Regan, Tracy L.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 930-948
Persistent link: https://www.econbiz.de/10003724453
Saved in:
13
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
14
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
15
Market segmentation and collusive behavior
Liu, Qihong
;
Serfes, Konstantinos
- In:
International journal of industrial organization
25
(
2007
)
2
,
pp. 355-378
Persistent link: https://www.econbiz.de/10003437512
Saved in:
16
Strategic segmentation of a market
Roy, Santanu
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
Saved in:
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