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~subject:"Sponsorship"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Professional sports
218
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218
Sport
98
Sports
98
Sportmarketing
75
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75
Consumer behaviour
72
Konsumentenverhalten
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Biscaia, Rui
3
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2
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1
Alexandris, Kostas
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Alpert, Frank
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1
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1
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1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
18
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Springer eBook Collection
6
Journal of business research : JBR
5
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
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Beiträge Sportökonomie, Sportmanagement
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Brand Content : die Marke als Medienereignis
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Corporate reputation review : an international journal
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Elgar concise introductions
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European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Higher School of Economics Research Paper
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
2
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
3
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
4
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
5
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
6
Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
7
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
8
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
9
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
10
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
Saved in:
11
The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
12
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
13
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
14
Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen
;
Snider, Jamie S.
;
Branscombe, Nyla R.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Saved in:
15
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
16
Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi
;
Ghosh, Chinmoy
;
Srinivasan, Han
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
Saved in:
17
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
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