//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Cornwell, T. Bettina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
4
Werbepsychologie
4
Advertising effects
3
Werbewirkung
3
Children
2
Kinder
2
Australia
1
Australien
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand management
1
Cognition
1
Football
1
Fußball
1
Greece
1
Griechenland
1
Knowledge
1
Kognition
1
Manipulation
1
Markenartikel
1
Markenführung
1
Markenwert
1
Marketing
1
Marketing cooperation
1
Marketingkooperation
1
Professional sports
1
Profisport
1
Relationship marketing
1
Scientific method
1
Selbstevaluation
1
Self-assessment
1
Sponsoring
1
Sponsorship
1
Viral marketing
1
Virales Marketing
1
Wissen
1
Wissenschaftliche Methode
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Cornwell, T. Bettina
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Mullainathan, Sendhil
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Hoffmann, Hans-Joachim
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Jhally, Sut
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Kahle, Lynn R.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
4
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->