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Rabatt
6
Rebate
6
Beziehungsmarketing
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Low-cost strategy
2
Loyalty program
2
Niedrigpreisstrategie
2
Sales promotion
2
USA
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United States
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Verkaufsförderung
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Arbeitsverhalten
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Börsenkurs
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Customer satisfaction
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Dienstleistungssektor
1
Gambling
1
Geschenk
1
Gifts
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Glücksspiel
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Kundenzufriedenheit
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Preisdifferenzierung
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Price discrimination
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Selling
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Service industry
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Share price
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Verkauf
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Viral marketing
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Virales Marketing
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Work behaviour
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cocreation
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communal relationships
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coupon redemption
1
customer participation
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customer retention
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digital coupons
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Alavi, Sascha
1
Aspara, Jaakko
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Bawa, Kapil
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Bornemann, Torsten
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Brady, Michael K.
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Brusco, Michael J.
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Cai, Fengyan
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Dong, Beibei
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Falk, Tomas
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Fang, Eric
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Mattila, Pekka
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Rio Olivares, M. J. del
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1
Voorhees, Clay M.
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Wieseke, Jan
1
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Journal of marketing
International journal of production economics
31
European journal of operational research : EJOR
22
Working paper / National Bureau of Economic Research, Inc.
19
Journal of retailing and consumer services
18
NBER working paper series
18
NBER Working Paper
17
International journal of industrial organization
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Betriebs-Berater : BB
14
International journal of production research
11
Journal of retailing
11
Transportation research / E : an international journal
11
Production and operations management : an international journal of the Production and Operations Management Society
10
Journal of business research : JBR
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The American economic review
8
The Rand journal of economics
8
Discussion paper / Centre for Economic Policy Research
7
Economics letters
7
Journal of revenue and pricing management
7
Omega : the international journal of management science
7
The journal of product & brand management
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of competition law & economics
6
Preprints of the Max Planck Institute for Research on Collective Goods
6
Psychology & marketing
6
Review of industrial organization : RIO
6
International journal of the economics of business
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
Department of Economics discussion paper series / University of Oxford
4
Discussion paper / Tinbergen Institute
4
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of business performance and supply chain modelling : IJBPSCM
4
Journal of industrial engineering international
4
Journal of promotion management : JPM
4
Journal of the Operational Research Society
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ECONIS (ZBW)
6
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
4
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
5
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
Saved in:
6
Price quantity discounts : some implications for buyers and sellers
Wilcox, James B.
(
contributor
)
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 60-70
Persistent link: https://www.econbiz.de/10001052874
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