Service sweethearting : its antecedents and customer consequences
Year of publication: |
2012
|
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Authors: | Brady, Michael K. ; Voorhees, Clay M. ; Brusco, Michael J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 81-98
|
Subject: | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Rabatt | Rebate | Geschenk | Gifts | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | USA | United States |
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