Conveying trustworthiness to online consumers : reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
Year of publication: |
2010
|
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Authors: | Benedicktus, Ray L. ; Brady, Michael K. ; Darke, Peter R. ; Voorhees, Clay M. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 4, p. 322-335
|
Subject: | Online-Handel | Online retailing | Markenführung | Brand management | Vertrauen | Confidence |
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