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subject:"Loyalty program"
~subject:"Low-cost strategy"
~person:"Carlson, Jeffrey R."
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Loyalty program
Low-cost strategy
Consumer behaviour
2
Discounting
2
Diskontierung
2
Konsumentenverhalten
2
Niedrigpreisstrategie
2
Online retailing
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Online-Handel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Price promotions
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Pricing strategy
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Rabatt
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Rebate
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Sales promotion
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Social discount rate
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Soziale Diskontrate
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Verkaufsförderung
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Credibility
1
Daily deals
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Discount credibility
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Discounter
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Discounters
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Discounting of discounts
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Einzelhandel
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Glaubwürdigkeit
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Internet marketing
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Online buying
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Online-Marketing
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Retailing
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Carlson, Jeffrey R.
Rubinfeld, Daniel L.
7
Nevo, Aviv
5
Polinsky, Alan Mitchell
4
Wolfram, Catherine D.
4
Kukar-Kinney, Monika
3
Lillard, Dean R.
3
Polinsky, A. Mitchell
3
Sfekas, Andrew
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Shy, Oz
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Aspara, Jaakko
2
Aydinliyim, Tolga
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Borri, Nicola
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Briglevics, Tamás
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Cai, Fengyan
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Carlsson, Frederik
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Cheng, Andong
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Fritz, Wolfgang
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Gabel, Sebastian
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Hardesty, David M.
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Lee, Leonard
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Li, Zonghuo
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Löfgren, Åsa
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Natter, Martin
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Norton, Michael I.
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Pangburn, Michael S.
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Ruffle, Bradley J.
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Shakhnov, Kirill
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Sherman, Arie
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Shtudiner, Ze'ev
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Tan, Wee Kheng
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Wierich, Ralf
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Zielke, Stephan
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Aigner, Andreas
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Akbari, Karl
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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