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~person:"Chai, Kah Hin"
~person:"Pelsmacker, Patrick de"
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Personalisierung
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5
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Chai, Kah Hin
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
5
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How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
2
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
3
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
4
Personalization or codification? : a marketing perspective to optimize knowledge reuse efficiency
Chai, Kah Hin
;
Nebus, James
- In:
IEEE transactions on engineering management : EM
59
(
2012
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009503739
Saved in:
5
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
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