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~isPartOf:"Word of mouth and social media"
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Search: subject_exact:"Referral marketing"
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Viral marketing
9
Virales Marketing
9
Internet marketing
6
Online-Marketing
6
Social Web
5
Social web
5
Brand management
2
Credibility
2
Glaubwürdigkeit
2
Markenführung
2
Advertising effects
1
Beschwerdemanagement
1
Celebrity endorsement
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Celebrity-Werbung
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Collectivism
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Communication
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Complaint management
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Consumer behaviour
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Cultural identity
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Individualism
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Individualismus
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Information dissemination
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Informationsverbreitung
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Kaufentscheidung
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Kollektivismus
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Kommunikation
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Konsumentenverhalten
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Marketingmanagement
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Barnes, Nora Ganim
1
Brunel, Frédéric F.
1
Burkhalter, Janée N.
1
Buttle, Francis A.
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Carley, Kathleen M.
1
Daugherty, Terry
1
Fournier, Susan
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Goodrich, Kendall
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Groeger, Lars
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Hoffman, Ernest
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Jacob, Frank
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Jacobsen, Stephanie L.
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Kimmel, Allan J.
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Kitchen, Philip J.
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Mooij, Marieke K. de
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Pfeffer, Jürgen
1
Reichelt, Jonas
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Sievert, Jens
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Toder-Alon, Anat
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Wood, Natalie T.
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Zorbach, Thomas
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Word of mouth and social media
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
9
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9
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1
MIssed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Word of mouth and social media
,
(pp. 146-157)
.
2014
Persistent link: https://www.econbiz.de/10010409795
Saved in:
2
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
3
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Word of mouth and social media
,
(pp. 116-127)
.
2014
Persistent link: https://www.econbiz.de/10010409802
Saved in:
4
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Word of mouth and social media
,
(pp. 102-115)
.
2014
Persistent link: https://www.econbiz.de/10010409806
Saved in:
5
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
Saved in:
6
How credibility affects eWOM reading : the influence of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Word of mouth and social media
,
(pp. 64-80)
.
2014
Persistent link: https://www.econbiz.de/10010409811
Saved in:
7
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Word of mouth and social media
,
(pp. 41-63)
.
2014
Persistent link: https://www.econbiz.de/10010409813
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
9
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
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