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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Loyalty program"
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Search: subject_exact:"Relationship marketing"
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Loyalty program
Beziehungsmarketing
435
Relationship marketing
435
Lieferantenmanagement
205
Supplier relationship management
205
B-to-B-Marketing
148
Business-to-business marketing
148
Consumer behaviour
56
Konsumentenverhalten
56
Customer value
50
Kundenwert
50
Salespeople
49
Verkaufspersonal
49
Marketing management
47
Marketingmanagement
47
Selling
39
Verkauf
39
Customer satisfaction
37
Kundenzufriedenheit
37
Social Web
37
Social web
37
Betriebliche Wertschöpfung
36
Customer integration
36
Kundenintegration
36
Value creation
36
Business network
32
Firm performance
32
Unternehmenserfolg
32
Unternehmensnetzwerk
32
Confidence
30
Vertrauen
30
Brand management
28
Markenführung
28
Dienstleistungsqualität
26
Service quality
26
Lieferkette
23
Supply chain
23
Internet marketing
22
New product development
22
Online-Marketing
22
Produktentwicklung
22
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Papenhoff, Heike
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Rese, Mario
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Wilke, Annika
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Bijmolt, Tammo H. A.
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Daryanto, Ahmad
1
Keeling, Debbie Isobel
1
Koetterheinrich, Kim
1
Krafft, Manfred
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Ruyter, Ko de
1
Sesé, F. Javier
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Viswanathan, Vijay
1
Wetzels, Martin
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
SpringerLink / Bücher
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
International journal of business innovation and research
2
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ECONIS (ZBW)
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
3
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10009672872
Saved in:
4
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
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