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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
132
Springer eBook Collection
53
Industrial marketing management : the international journal for industrial and high-tech firms
46
Working paper / National Bureau of Economic Research, Inc.
43
The journal of personal selling & sales management : JPSSM
38
NBER working paper series
36
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
32
NBER Working Paper
30
Europäische Hochschulschriften / 5
28
The Oxford handbook of strategic sales and sales management
23
essentials
23
International journal of forecasting
22
Journal of business research : JBR
22
Springer eBook Collection / Business and Economics
21
International journal of production economics
19
Advances in business and management forecasting
18
Journal of personal selling & sales management
18
Lehrbuch
18
The journal of business & industrial marketing
17
VDI-Berichte
17
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
16
Gabler Edition Wissenschaft
15
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
15
Journal of marketing
15
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
14
Journal of retailing and consumer services
14
Journal of the Academy of Marketing Science
14
Springer eBooks / Business and Economics
13
Wertorientierte Vertriebssteuerung in Banken und Sparkassen : Deckungsbeitragsmessung, Multikanal-Steuerung, erfolgsabhängige Vergütung
12
European journal of operational research : EJOR
11
Journal of business-to-business marketing
11
Discussion paper / Centre for Economic Policy Research
10
Edition Sales Excellence
10
Essentials
10
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business economics : JBE
10
Journal of marketing education : JME
10
Schriften zur Handelsforschung
10
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
10
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1
Random-coefficients logit demand estimation with zero-valued market shares
Dubé, Jean-Pierre
;
Hortaçsu, Ali
;
Joo, Joonhwi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 637-660
Persistent link: https://www.econbiz.de/10012623364
Saved in:
2
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
3
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
4
Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Vinhas, Alberto Sa
;
Heide, Jan B.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 160-175
Persistent link: https://www.econbiz.de/10010497610
Saved in:
5
Database submission : the ISMS durable goods data sets
Ni, Jian
;
Neslin, Scott A.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1008-1013
Persistent link: https://www.econbiz.de/10009702504
Saved in:
6
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
7
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
8
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
Saved in:
9
"The best price you'll ever get" : the 2005 employee discount pricing promotions in the US automobile industry
Busse, Meghan R.
;
Simester, Duncan
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 268-290
Persistent link: https://www.econbiz.de/10003969761
Saved in:
10
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
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11
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
Saved in:
12
Wine journalism : marketing of consumers' guide
Horverak, Øyvind
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 573-579
Persistent link: https://www.econbiz.de/10003868066
Saved in:
13
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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