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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Rebate"
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Rebate
Sales promotion
26
Verkaufsförderung
26
Consumer behaviour
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Preismanagement
9
Pricing strategy
9
Theorie
8
Theory
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Retail trade
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Kundenbindungsprogramm
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Low-cost strategy
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Niedrigpreisstrategie
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Discounting
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Diskontierung
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Promotions
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price promotions
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Category Management
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Marketingmanagement
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Ailawadi, Kusum L.
1
Busse, Meghan R.
1
Carlson, Jeffrey R.
1
Cornelißen, Markus
1
Eisenbeiß, Maik
1
Gedenk, Karen
1
Gopalakrishnan, Arun
1
Kim, Ju-Young
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Kukar-Kinney, Monika
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Langer, Tobias
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Ma, Yu
1
Natter, Martin
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Neslin, Scott A.
1
Park, Young-Hoon
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Skiera, Bernd
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Spann, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
7
Journal of retailing and consumer services
7
Psychology & marketing
5
Journal of business research : JBR
4
International journal of production economics
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
American business review
1
CARESS working paper
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Economic research report
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Forum Marketing
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Gabler Edition Wissenschaft
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Gabler Research / Forum Marketing
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
1
International journal of services technology and management : IJSTM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
"The best price you'll ever get" : the 2005 employee discount pricing promotions in the US automobile industry
Busse, Meghan R.
;
Simester, Duncan
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 268-290
Persistent link: https://www.econbiz.de/10003969761
Saved in:
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