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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sales promotion"
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Konsumentenverhalten
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
12
Preismanagement
5
Pricing strategy
5
Einzelhandel
4
Rabatt
4
Rebate
4
Retail trade
4
Discounting
3
Diskontierung
3
Kundenbindungsprogramm
3
Loyalty program
3
Promotions
3
Theorie
3
Theory
3
Experiment
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Price promotions
2
Prospect Theory
2
Prospect theory
2
Sampling
2
Selling
2
Targeting
2
Verkauf
2
Advertising
1
Advertising effects
1
Affective appraisal
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Behavioral pricing
1
Beziehungsmarketing
1
Bonus premiums
1
Bundle
1
Bundling strategy
1
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Ailawadi, Kusum L.
1
Bijmolt, Tammo H. A.
1
Carlson, Jeffrey R.
1
Chou, Hsuan-Yi
1
Cornelißen, Markus
1
Eisenbeiß, Maik
1
Ert, Eyal
1
Gedenk, Karen
1
Heiman, Amir
1
Hossain, Mehdi T.
1
Huyghe, Elke
1
Keh, Hean Tat
1
Kukar-Kinney, Monika
1
Langer, Tobias
1
Lee, Ju-Yeon
1
Liu, Hsin-Hsien
1
Liu, Maggie Wenjing
1
Ma, Yu
1
Minnema, Alec
1
Natter, Martin
1
Neslin, Scott A.
1
Nies, Salome
1
Non, Mariëlle
1
Palmatier, Robert W.
1
Park, Chang Hee
1
Park, Young-Hoon
1
Raz, Ornit
1
Saini, Ritesh
1
Schweidel, David A.
1
Skiera, Bernd
1
Sridhar, Shrihari
1
Van Kerckhove, Anneleen
1
Wei, Chuang
1
Wilkinson, Robert
1
Yang, Lu
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
51
Journal of business research : JBR
25
Journal of retailing
22
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Journal of marketing research : JMR
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
American journal of agricultural economics
3
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ECONIS (ZBW)
12
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
3
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
6
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
7
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
8
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
9
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
10
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
11
Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, Elke
;
Van Kerckhove, Anneleen
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 421-423
Persistent link: https://www.econbiz.de/10010223380
Saved in:
12
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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