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~subject:"Television advertising"
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Search: subject_exact:"Satire"
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Television advertising
Humor
434
Advertising effects
102
Werbewirkung
102
Advertising
67
Werbung
66
Consumer behaviour
61
Konsumentenverhalten
61
Führungsstil
54
Leadership style
54
USA
37
United States
37
Economics
31
Wirtschaftswissenschaft
31
Deutschland
29
Führungskräfte
28
Germany
28
Managers
28
humor
27
Emotion
25
Gender
23
Geschlecht
23
Arbeitsverhalten
21
Arbeitszufriedenheit
21
Job satisfaction
21
Work behaviour
21
Social Web
18
Social web
18
Betriebsklima
17
Brand management
17
Markenführung
17
Organizational behaviour
17
Verhalten in Organisationen
17
Work climate
17
Theorie
16
Theory
16
Management
15
Satire
15
Leadership
14
Comparison
13
Economy
13
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3
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English
12
Author
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Blackford, Benjamin J.
2
Carlson, Les
2
Gentry, James W.
2
Gulas, Charles S.
2
Harrison, Robert L.
2
Weinberger, Marc G.
2
Abhishek
1
Chan, Fong Yee
1
Christina, Boutsouki
1
Cruthirds, Kevin W.
1
Jin, ChangHyun
1
Khandeparkar, Kapil
1
Kim, Yeuseung
1
Lagerwerf, Luuk
1
Leonidas, Hatzithomas
1
McKeage, Kim
1
Stipp, Horst
1
Swani, Kunal
1
Teixeira, Thales S.
1
Villegas, Jorge
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Wei, Jie
1
Yoon, Hye Jin
1
Yorgos, Zotos
1
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Journal of advertising : official publication of the American Academy of Advertising
3
Advertising and violence : concepts and perspectives
2
Marketing intelligence & planning
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
12
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1
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
2
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
3
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
4
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
5
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
6
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
7
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
8
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
9
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
10
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
11
The effect of the placement of the product in film : consumers' emotional responses to humorous stimuli and prior brand evaluation
Jin, ChangHyun
;
Villegas, Jorge
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10003593901
Saved in:
12
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
Saved in:
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