//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Satire"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Humor
7
Advertising effects
5
Werbewirkung
5
Advertising
4
USA
4
United States
4
Werbung
4
Comparison
2
France
2
Frankreich
2
Print advertising
2
Printwerbung
2
Vergleich
2
Beverage
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
China
1
Confectionery
1
Consumer behaviour
1
Consumer motivation
1
Cultural identity
1
Event marketing
1
Event-Marketing
1
Fernsehwerbung
1
Getränk
1
Gewalt
1
Kaufmotiv
1
Konsumentenverhalten
1
Kulturelle Identität
1
Language
1
Linguistics
1
Linguistik
1
Markenimage
1
Mexico
1
Mexiko
1
Psychology of advertising
1
Social Web
1
Social web
1
Sprache
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Berthon, Pierre R.
1
Cruthirds, Kevin W.
1
Djafarova, Elmira
1
Huang, Liang
1
Kim, Yeuseung
1
Laroche, Michel
1
Michel, Géraldine
1
Nepomuceno, Marcelo Vinhal
1
Pehlivan, Ekin
1
Pitt, Leyland F.
1
Richard, Marie-Odile
1
Sabri, Ouidade
1
Stipp, Horst
1
Teixeira, Thales S.
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Wei, Jie
1
Yoon, Hye Jin
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
9
SpringerLink / Bücher
6
Infocomics
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Frankfurter Allgemeine Buch
4
Journal of business research : JBR
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
4
Schriften des Europäischen Instituts für Sozioökonomie e.V.
4
Australian journal of management
3
Health marketing quarterly
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Marketing intelligence & planning
3
Organization : the critical journal of organization, theory and society
3
Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Department of Economics working paper
2
Economic affairs : journal of the Institute of Economic Affairs
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
2
Journal of consumer behaviour : an international research review
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Journal of management & organization : JMO
2
Journal of managerial issues : JMI
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kelley School of Business Research Paper
2
Litzelstetter Libellen
2
Management communication quarterly : an international journal
2
Psychology & marketing
2
Review of managerial science : RMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
2
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
3
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
4
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
7
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->