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person:"Reijmersdal, Eva A. van"
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Product Placement
13
Product placement
13
Advertising effects
8
Werbewirkung
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Consumer behaviour
5
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Fernsehwerbung
4
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Reijmersdal, Eva A. van
Pelsmacker, Patrick de
15
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
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Chan, Fanny Fong Yee
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Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
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Erenburg, Grigori
4
Gistri, Giacomo
4
Lehu, Jean-Marc
4
Lowe, Ben
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Auer, Manfred
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Burmann, Christoph
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Cauberghe, Veroline
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Gabszewicz, Jean Jaskold
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Hermann, Anastasia
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
13
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13
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
3
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
4
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
8
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
9
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
10
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
11
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Saved in:
12
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
13
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
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