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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
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Internet marketing
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Jacob, Jayanth
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Murugan, Nithya
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Rakesh, Sapna
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Rehman, Asad
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Sah, Ash N.
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
7
International journal of Indian culture and business management
5
International journal of business information systems : IJBIS
5
International journal of technology marketing : IJTMkt
4
International journal of business excellence : IJBEX
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Manthan : journal of commerce and management
3
South Asian journal of management : SAJM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
2
International journal of electronic finance : IJEF
2
International journal of management practice : IJMP
2
International journal of public sector performance management : IJPSPM
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
21st century business practices : the evolving trends in India
1
Advanced topics in electronic commerce ; Vol. 1
1
Application of gaming in new media marketing
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Cases on the resurgence of emerging businesses
1
Cogent economics & finance
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Comparative analysis of trade and finance in emerging economies
1
Copernican Journal of Finance & Accounting : CJF&A
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Driving traffic and customer activity through affiliate marketing
1
E-commerce and marketing
1
E-marketing in developed and developing countries : emerging practices
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Finance India : the quarterly journal of Indian Institute of Finance
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
2
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
3
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
4
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
5
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
6
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
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