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isPartOf:"Pervasive advertising"
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Internet marketing
13
Online-Marketing
13
Mobile communications
7
Mobilkommunikation
7
Target group
5
Zielgruppe
5
Information technology
4
Informationstechnik
4
Außenwerbung
3
Mobile Anwendung
3
Mobile application
3
Outdoor advertising
3
Customer data
2
Data protection
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Datenschutz
2
Einzelhandel
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Großbritannien
2
Interactive media
2
Interaktive Medien
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Kundendaten
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Advertising music
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Almer, Alexander
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Cardoso, Jorge C. S.
1
Chalmers, Dan
1
Cheverst, Keith
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De Carolis, Berardina
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Dubach Spiegler, Erica
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Döbelt, Susen
1
Emsenhuber, Bernadette
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Geiger, Harley Lorenz
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Haddadi, Hamed
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Hebgen, Benjamin
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Henderson, Tristan
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Hildebrand, Christian
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Hui, Pan
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José, Rui
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Light, Ann
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Martin, Miquel
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Mattheiss, Elke
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Meier, Max
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Meschtscherjakov, Alexander
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Schrammel, Johann
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Pervasive advertising
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
13
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1
Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette
- In:
Pervasive advertising
,
(pp. 343-360)
.
2011
Persistent link: https://www.econbiz.de/10009348726
Saved in:
2
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
3
Ambient persuasion in the shopping context
Reitberger, Wolfgang
;
Meschtscherjakov, Alexander
; …
- In:
Pervasive advertising
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009348729
Saved in:
4
Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
Saved in:
5
Rural communities and pervasive advertising
Taylor, Nick
;
Cheverst, Keith
- In:
Pervasive advertising
,
(pp. 269-286)
.
2011
Persistent link: https://www.econbiz.de/10009348731
Saved in:
6
Deploying pervasive advertising in a farmers' market
Wakeman, Ian
;
Light, Ann
;
Robinson, Jon
;
Chalmers, Dan
; …
- In:
Pervasive advertising
,
(pp. 247-267)
.
2011
Persistent link: https://www.econbiz.de/10009348733
Saved in:
7
Adapting news and advertisements to groups
De Carolis, Berardina
- In:
Pervasive advertising
,
(pp. 227-246)
.
2011
Persistent link: https://www.econbiz.de/10009348744
Saved in:
8
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
9
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
10
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
Saved in:
11
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
12
Target advertising on the handset : privacy and security challenges
Haddadi, Hamed
;
Hui, Pan
;
Henderson, Tristan
;
Brown, Ian
- In:
Pervasive advertising
,
(pp. 119-137)
.
2011
Persistent link: https://www.econbiz.de/10009348763
Saved in:
13
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
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