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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Journal of advertising research"
~subject:"Marktsegmentierung"
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Journal of vacation marketing : an international journal
Journal of advertising research
Handbuch Zielgruppenmanagement
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Innovation and sustainability in base of the pyramid markets
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International journal of hospitality management
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Trends and Issues in Global Tourism 2008
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Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Annals of operations research ; volume 254, numbers 1/2 (July 2017)
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
3
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
4
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
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