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~person:"Woratschek, Herbert"
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Search: subject_exact:"Service-dominant logic"
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Service-Dominant Logic
6
Service-dominant logic
6
Betriebliche Wertschöpfung
4
Value creation
4
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Beziehungsmarketing
2
Customer integration
2
Kundenintegration
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Marketing theory
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Marketingtheorie
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Professional sports
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Relationship marketing
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service-dominant logic
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value co-creation
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value-in-context
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B2B
1
Bank
1
Brand management
1
Customer satisfaction
1
Customer value
1
Deutschland
1
Dienstleistung
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Dienstleistungsqualität
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Ethiopia
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Firmenkunden
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Football
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Fußball
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Germany
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Kundenwert
1
Kundenzufriedenheit
1
Loyalität
1
Management
1
Markenführung
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Woratschek, Herbert
Vargo, Stephen L.
56
Lusch, Robert F.
37
Edvardsson, Bo
24
Akaka, Melissa Archpru
18
Barile, Sergio
13
Grönroos, Christian
13
Polese, Francesco
13
Ng, Irene
10
Saviano, Marialuisa
10
Tronvoll, Bård
10
Mele, Cristina
9
Helkkula, Anu
8
Hughes, Tim
8
Koskela-Huotari, Kaisa
8
Strandvik, Tore
8
Böhmann, Tilo
7
Drengner, Jan
7
Jaakkola, Elina
7
Löbler, Helge
7
Skålén, Per
7
Brodie, Roderick J.
6
Frow, Pennie
6
Hilton, Toni
6
Ventura, Rafael
6
Wieland, Heiko
6
Gummerus, Johanna
5
Gummesson, Evert
5
Horbel, Chris
5
Jacob, Frank
5
Krcmar, Helmut
5
Kuusela, Hannu
5
Maull, Roger
5
Osborne, Stephen P.
5
Osei-Frimpong, Kofi
5
Payne, Adrian
5
Saarijärvi, Hannu
5
Shamim, Amjad
5
Adams, Frank G.
4
Albinsson, Pia A.
4
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The service industries journal
2
Die Betriebswirtschaft : DBW
1
European Sport management quarterly : ESMQ
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Sport management review
1
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ECONIS (ZBW)
7
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1
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
3
The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
Saved in:
4
Das Loyalitätsverhalten von Firmenkunden im Corporate Banking
Kapeller, Alexander
-
2020
Persistent link: https://www.econbiz.de/10012287612
Saved in:
5
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
6
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
7
Service-dominant logic : quo vadis?
Löbler, Helge
;
Woratschek, Herbert
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 87-88
Persistent link: https://www.econbiz.de/10009727073
Saved in:
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