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~subject:"Business model"
~subject:"Marketingmanagement"
~subject:"Innovation"
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Search: subject_exact:"Service-dominant logic"
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Business model
Marketingmanagement
Innovation
Service-dominant logic
49
Service-Dominant Logic
48
Marketing theory
24
Marketingtheorie
24
Betriebliche Wertschöpfung
16
Value creation
16
Beziehungsmarketing
9
Relationship marketing
9
Dienstleistung
8
Dienstleistungsmarketing
8
Services marketing
8
Institutional economics
7
Institutionenökonomik
7
Institutions
7
Services
7
Customer integration
6
Kundenintegration
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service-dominant logic
6
Marketing management
5
Theory
5
Ecosystems
4
value cocreation
4
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3
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3
Strategisches Management
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Complex systems
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Consumer behaviour
2
Criticism
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Dienstleistungsmanagement
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History of economic thought
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2
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10
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Vargo, Stephen L.
Akaka, Melissa Archpru
6
Böhmann, Tilo
5
Edvardsson, Bo
5
Lusch, Robert F.
5
Mele, Cristina
5
Verma, Rajeev
4
Wieland, Heiko
4
Anke, Jürgen
3
Dressel, Kathrin
3
Ng, Irene
3
Russo Spena, Tiziana
3
Skålén, Per
3
Warg, Markus
3
Weiß, Peter
3
Zolnowski, Andreas
3
Adel, Riham
2
Chiu, Weisheng
2
Drengner, Jan
2
Freiling, Jörg
2
Furseth, Peder Inge
2
Hartline, Michael D.
2
Jayasimha, K. R.
2
Jian, Zhaoquan
2
Johnson, Lester W.
2
Jonas, Julia M.
2
Jung, Reinhard
2
Lappalainen, Inka
2
Laudien, Sven M.
2
Leckie, Civilai
2
Line, Nathaniel D.
2
Madhavaram, Sreedhar
2
Nuutinen, Maaria
2
Osborne, Stephen P.
2
Pikkarainen, Minna
2
Poeppelbuss, Jens
2
Rajagopal
2
Runyan, Rodney C.
2
Tronvoll, Bård
2
Voss, Christopher A.
2
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Journal of the Academy of Marketing Science
2
California management review
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Innovating in practice : perspectives and experiences
1
Journal of business research : JBR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru
;
Vargo, Stephen L.
;
Wieland, Heiko
- In:
Innovating in practice : perspectives and experiences
,
(pp. 43-57)
.
2017
Persistent link: https://www.econbiz.de/10011569962
Saved in:
3
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
4
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
5
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
Saved in:
6
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
7
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
8
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
9
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
10
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
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