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~subject:"Business model"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Industrial marketing management : the international journal for industrial and high-tech firms
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
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