//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Moser, H. R."
~person:"Berry, Leonard L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Services marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
11
Services marketing
11
USA
5
United States
5
Advertising
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Physicians
3
Ärzte
3
Beziehungsmarketing
2
Customer satisfaction
2
Dienstleistung
2
Dienstleistungssektor
2
Gesundheitsberufe
2
Gesundheitswesen
2
Health care system
2
Health personnel
2
Kundenzufriedenheit
2
Relationship marketing
2
Service industry
2
1986-2006
1
1995 ; 2011
1
Advertising effects
1
Brand management
1
Business services
1
Consumer attitudes
1
Dienstleistungsqualität
1
Einzelhandel
1
Firm value
1
Freie Berufe
1
Gesundheitsversorgung
1
Health care
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Interactive media
1
Interaktive Medien
1
Lieferantenmanagement
1
Markenführung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
All
English
10
German
1
Author
All
Moser, H. R.
Berry, Leonard L.
Bruhn, Manfred
47
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
15
Woratschek, Herbert
14
Lusch, Robert F.
13
Vargo, Stephen L.
13
Hadwich, Karsten
11
Wirtz, Jochen
11
Benkenstein, Martin
10
Fließ, Sabine
10
Baron, Steve
9
Bauer, Hans H.
9
Roth, Stefan
9
Ahlert, Dieter
8
Corsten, Hans
8
Engelhardt, Werner Hans
8
Freiling, Jörg
8
Hogreve, Jens
8
Müller, Wolfgang
8
Bitner, Mary Jo
7
Gouthier, Matthias
7
Lovelock, Christopher H.
7
Furrer, Olivier
6
Reckenfelderbäumer, Martin
6
Rust, Roland T.
6
Schmitz, Gertrud
6
Zeithaml, Valarie A.
6
Edvardsson, Bo
5
Finsterwalder, Jörg
5
Fisk, Raymond P.
5
Gremler, Dwayne D.
5
Gummesson, Evert
5
Helmig, Bernd
5
Horbel, Chris
5
Huber, Frank
5
more ...
less ...
Published in...
All
Health marketing quarterly
2
Services marketing quarterly
2
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of hospital marketing & public relations
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
11
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
3
Service innovativeness and firm value
Dotzel, Thomas
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009737770
Saved in:
4
An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.
;
Johns Jr., Horace E.
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
Saved in:
5
An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
Saved in:
6
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
7
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
8
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
9
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
Saved in:
10
Relationship marketing of services
Berry, Leonard L.
- In:
Handbook of relationship marketing
,
(pp. 149-170)
.
2000
Persistent link: https://www.econbiz.de/10001559313
Saved in:
11
Service-Marketing : [Wettbewerbsvorsprung durch erstklassige Qualität]
Berry, Leonard L.
-
1992
Persistent link: https://www.econbiz.de/10000336291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->