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Marketing theory
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192
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120
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Nonprofit marketing : sectoral applications
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International review on public and non-profit marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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2
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Marketing theory
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(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
AMS review : official publication of the Academy of Marketing Science
1
Collective creativity for responsible and sustainable business practice
1
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1
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1
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1
Global business review
1
International journal of islamic marketing and branding
1
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1
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1
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
2
Social marketing framework for anti-littering behavior : an integrated serial mediation model
Kaur, Ranjit
;
Pandher, Jagwinder Singh
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 528-553
Persistent link: https://www.econbiz.de/10014426710
Saved in:
3
A human-to-human approach to social marketing for sustainability and development
Rivera, Reynaldo G.
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 551-558
Persistent link: https://www.econbiz.de/10014383336
Saved in:
4
Integrating gender into social marketing programmes
Aya Pastrana, Nathaly
;
Somerville, Claire
;
Suggs, L. Suzanne
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1072-1103
Persistent link: https://www.econbiz.de/10013466493
Saved in:
5
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
6
Social marketing : ready to help revolutionise marketing education
Harris, Fiona
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10013275478
Saved in:
7
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
8
Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
Saved in:
9
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
10
Marketing social marketing theory to practitioners
Levit, Tatiana
;
Cismaru, Magdalena
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 237-252
Persistent link: https://www.econbiz.de/10012292857
Saved in:
11
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
12
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
13
Markets and market boundaries : a social practice approach
Gosling, Martyn
;
Richard, James
;
Seo, Yuri
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 408-426
Persistent link: https://www.econbiz.de/10011627175
Saved in:
14
Social marketing to achieve sustainability
Beachcroft-Shaw, Harry
;
Ellis, Debbie
- In:
Collective creativity for responsible and sustainable …
,
(pp. 296-314)
.
2017
Persistent link: https://www.econbiz.de/10011606418
Saved in:
15
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
16
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
17
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
18
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
19
Understanding of social marketing : a conceptual perspective
Singaiah, G.
;
Laskar, Sahnaj Rahmatulla
- In:
Global business review
16
(
2015
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10011408597
Saved in:
20
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
21
Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.
;
Deshpande, Sameer
- In:
Contemporary issues in social marketing
,
(pp. 95-110)
.
2013
Persistent link: https://www.econbiz.de/10011431912
Saved in:
22
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
23
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
24
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
25
Grundfragen des "sozialen" Marketing : zehn Thesen zum Anwendungsfall Politik-Marketing
Günter, Bernd
- In:
(Partei-)Politik im Zeichen des Marketing : …
,
(pp. 22-29)
.
2010
Persistent link: https://www.econbiz.de/10008665490
Saved in:
26
Special edition: New horizonts in arts, heritage, nonprofit and social marketing
Bennett, Roger
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008654305
Saved in:
27
Social marketing : what makes it different?
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003717551
Saved in:
28
Identification and classification of problems associated with evaluating social marketing efforts
Hensel, Paul J.
;
Dubinsky, Alan J.
-
2008
Persistent link: https://www.econbiz.de/10003717554
Saved in:
29
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
Saved in:
30
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
31
Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
32
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003611027
Saved in:
33
The critical contribution of social marketing : theory and application
Hastings, Gerard
;
Saren, Michael
-
2008
Persistent link: https://www.econbiz.de/10003611032
Saved in:
34
Social marketing : influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003543172
Saved in:
35
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
Saved in:
36
The Routledge companion to nonprofit marketing
Sargeant, Adrian
(
ed.
);
Wymer, Walter
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10013488392
Saved in:
37
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
38
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
39
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
40
Social marketing : promoting the causes of public and nonprofit agencies
Fine, Seymour H.
-
1990
Persistent link: https://www.econbiz.de/10000338239
Saved in:
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