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subject:"Beziehungsmarketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Social media"
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Beziehungsmarketing
Social Web
41
Social web
41
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
17
Online-Marketing
17
Brand management
14
Markenführung
14
Viral marketing
14
Virales Marketing
14
Brand image
12
Markenimage
12
Social media
12
Relationship marketing
9
Social network
7
Soziales Netzwerk
7
Brand
6
Markenartikel
6
Social networks
5
Customer integration
4
Kundenintegration
4
New product development
4
Produktentwicklung
4
Social media marketing
4
Text
4
User-generated content
4
Word of mouth
4
Advertising effects
3
Communication
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Innovation
3
Kommunikation
3
Marketing management
3
Marketingmanagement
3
Sentiment analysis
3
Social relations
3
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English
9
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Bigné Alcañiz, J. Enrique
1
Dhaoui, Chedia
1
Dong, Lin
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fritze, Martin Paul
1
Haenlein, Michael
1
Huang, Li
1
Hudson, Simon
1
Kumar, V.
1
Madden, Thomas Justin
1
Marchand, André
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Ramani, Girish
1
Robiady, Nurlita Devian
1
Roth, Martin S.
1
Saboo, Alok R.
1
Schreier, Martin
1
Verlegh, Peeter
1
Webster, Cynthia M.
1
Wedel, Michel
1
Windasari, Nila Armelia
1
Zhang, Jie
1
Özturan, Peren
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
91
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Psychology & marketing
10
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
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ECONIS (ZBW)
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1
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
4
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
5
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
6
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
7
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
8
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
9
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
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