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subject:"Beziehungsmarketing"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Viral marketing"
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Beziehungsmarketing
Viral marketing
Social Web
47
Social web
47
Internet marketing
24
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Virales Marketing
17
social media
16
Hotel industry
15
Hotellerie
15
Relationship marketing
12
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
7
Brand management
6
Gastgewerbe
6
Hospitality industry
6
Markenführung
6
Online retailing
6
Online-Handel
6
Tourism industry
6
Tourismuswirtschaft
6
Emotion
5
Holiday behaviour
5
Social network
5
Soziales Netzwerk
5
Urlaubsverhalten
5
Beschwerdemanagement
4
Complaint management
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Gastronomie
4
Restaurant industry
4
Service quality
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English
21
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Stepchenkova, Svetlana
2
Tang, Liang
2
Ai, Jin
1
Akhtar, Nadeem
1
Aydin, Gökhan
1
Banyai, Maria
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Chi, Oscar Hengxuan
1
Cox, Carmen
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Guerreiro, João Pedro Silva Martins
1
Gómez-Suárez, Mónica
1
Hardin, Andrew
1
Hu, Xingbao
1
Ieva, Marco
1
Israeli, Aviad A.
1
Jun, Jinhyun
1
Karpinski, Aryn C.
1
Kim, Eojina
1
Kim, Jaewook
1
Kim, Jungsun
1
Kim, Min-Seong
1
Law, Chun Hung Roberts
1
Lee, Seonjeong
1
Lei, Soey Sut Ieng
1
Loureiro, Sandra Maria Correia
1
Lu, Weilin
1
Ma, Yufeng
1
O'Connor, Peter
1
Ouyang, Zhe
1
Praničević, Daniela Garbin
1
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Journal of hospitality marketing & management
Journal of business research : JBR
166
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing
31
Technological forecasting & social change : an international journal
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Journal of management information systems : JMIS
28
Electronic commerce research
27
Journal of strategic marketing
27
Journal of internet commerce
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing management : MM
25
International journal of business information systems : IJBIS
23
The journal of brand management : an international journal
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of travel and tourism marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of global marketing
18
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ECONIS (ZBW)
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1
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
2
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
4
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
5
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
6
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
7
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
8
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
9
Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
Saved in:
10
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
11
Asymmetry of hotel ratings on TripAdvisor : evidence from single- versus dual-valence reviews
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Law, Chun …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011669668
Saved in:
12
Social media engagement and organic post effectiveness : a roadmap for increasing the effectiveness of social media use in hospitality industry
Aydin, Gökhan
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012256114
Saved in:
13
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
14
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
15
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
16
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
17
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
18
Travel blogs : a reflection of positioning strategies?
Banyai, Maria
- In:
Journal of hospitality marketing & management
21
(
2012
)
3/4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10009563432
Saved in:
19
Managing a hotel's image on TripAdvisor
O'Connor, Peter
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 754-772
Persistent link: https://www.econbiz.de/10008701700
Saved in:
20
The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Kim, Jungsun
;
Hardin, Andrew
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 735-753
Persistent link: https://www.econbiz.de/10008701701
Saved in:
21
The role of user-generated content in tourists' travel planning behavior
Cox, Carmen
;
Burgess, Stephen
;
Sellitto, Carmine
; …
- In:
Journal of hospitality marketing & management
18
(
2009
)
8
,
pp. 743-764
Persistent link: https://www.econbiz.de/10003923299
Saved in:
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