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~institution:"Information Resources Management Association"
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Internet marketing
14
Online-Marketing
14
Brand management
5
Consumer behaviour
5
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5
Markenführung
5
Beziehungsmarketing
4
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Welt
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Information Resources Management Association
Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
25
IGI Global
22
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
Instytut Badañ Gospodarczych (IBG)
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
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ECONIS (ZBW)
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1
Brand culture and identity ; Volume 3
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918572
Saved in:
2
Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
Saved in:
3
Brand culture and identity ; Volume 2
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918593
Saved in:
4
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014
Saved in:
5
Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
6
Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
7
Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
Saved in:
8
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
9
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334
Saved in:
10
Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
Saved in:
11
Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
Saved in:
12
E-marketing ; Vol. 1
2012
Persistent link: https://www.econbiz.de/10009575479
Saved in:
13
E-marketing ; Vol. 2
2012
Persistent link: https://www.econbiz.de/10009577843
Saved in:
14
E-marketing ; Vol. 3
2012
Persistent link: https://www.econbiz.de/10009578386
Saved in:
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