//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
23
Online-Marketing
23
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
16
Social web
16
social media
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising
5
Customer integration
5
Kundenintegration
5
Werbung
5
Marketing management
3
Marketingmanagement
3
Social network
3
Soziales Netzwerk
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Brand loyalty
2
Confidence
2
Deregulation
2
Deregulierung
2
Innovation
2
Markentreue
2
Personality psychology
2
Persönlichkeitspsychologie
2
Public relations
2
Vertrauen
2
Werbewirkung
2
advertising
2
brand community
2
consumer engagement
2
new media
2
social media marketing
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Conference paper
2
Konferenzbeitrag
2
Language
All
English
25
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Raquel, Cristiana
2
Veloutsou, Cleopatra
2
Andrews, Lynda
1
Beatson, Amanda T.
1
Bian, Dong
1
Bianchi, Constanza
1
Bolat, Elvira
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Chong, Woon Kian
1
Davis, Judy Foster
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Ge, Jing
1
Golf-Papez, Maja
1
Gretzel, Ulrike
1
Haider, Kamran
1
Harbor, Catherine
1
Harness, David
1
Harris, Lloyd C.
1
He, Hongwei
1
Johnson, Lester W.
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Su Jung
1
Leckie, Civilai
1
Lin, Shan
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
273
Journal of retailing and consumer services
162
International journal of internet marketing and advertising : IJIMA
100
International journal of advertising : the review of marketing communications
99
SpringerLink / Bücher
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of marketing communications
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Springer eBook Collection
67
Industrial marketing management : the international journal for industrial and high-tech firms
61
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Information systems research : ISR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Psychology & marketing
28
Discussion papers / CEPR
27
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
25
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
4
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
5
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
8
Implementing social media marketing strategically : an empirical assessment
Tafesse, Wondwesen
;
Wien, Anders
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011935079
Saved in:
9
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
11
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
12
Radicalising the marketing of higher education : learning from student-generated social media data
Bolat, Elvira
;
O'Sullivan, Helen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 742-763
Persistent link: https://www.econbiz.de/10011746383
Saved in:
13
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
14
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
15
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
16
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
17
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
18
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
19
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
20
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
21
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
22
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
23
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
24
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
25
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->