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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"social media"
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Advertising effects
social media
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
Markenführung
12
Beziehungsmarketing
9
Relationship marketing
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Brand image
8
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Marketingmanagement
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Viral marketing
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Virales Marketing
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social networking sites
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1
Calder, Bobby J.
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Ge, Jing
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Kim, Su Jung
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1
Lin, Shan
1
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Maplestone, Vanya Louise
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Mavondo, Felix
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Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
87
International journal of advertising : the review of marketing communications
73
Journal of marketing communications
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of advertising research
54
Journal of business research : JBR
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the quarterly review of marketing communications
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information systems research : ISR
32
Journal of promotion management : JPM
30
Journal of marketing research : JMR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of internet commerce
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Cogent business & management
21
International journal of electronic marketing and retailing : IJEMR
21
International journal of technology marketing : IJTMkt
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Psychology & marketing
20
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
17
Journal of marketing research
17
Health marketing quarterly
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
13
Quantitative marketing and economics : QME
13
CESifo working papers
12
Journal of current issues and research in advertising
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The journal of brand management : an international journal
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of electronic commerce research : JECR
11
Journal of travel and tourism marketing
11
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ECONIS (ZBW)
14
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1
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
4
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
5
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
11
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
12
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
13
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
14
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
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