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~isPartOf:"Journal of marketing management : MM"
~subject:"social media"
~subject:"Beziehungsmarketing"
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social media
Beziehungsmarketing
Internet marketing
46
Online-Marketing
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Social Web
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Social web
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Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
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social networking sites
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Ibbotson, Patrick
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Lin, Shan
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Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
71
Journal of business research : JBR
65
Journal of retailing and consumer services
53
Journal of marketing communications
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of internet commerce
25
The journal of product & brand management
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of business information systems : IJBIS
21
International journal of technology marketing : IJTMkt
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Cogent business & management
18
Information systems research : ISR
18
International journal of advertising : the review of marketing communications
18
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of strategic marketing
16
The journal of brand management : an international journal
16
Journal of hospitality marketing & management
15
Journal of management information systems : JMIS
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
Journal of travel and tourism marketing
11
Health marketing quarterly
10
International journal of hospitality management
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of business and globalisation : IJBG
9
International journal of electronic commerce : IJEC
9
International journal of market research
9
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ECONIS (ZBW)
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1
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
4
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
5
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
8
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
9
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
11
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
12
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
13
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
14
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
15
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
16
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
17
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
18
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
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