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~person:"Murphy, Jamie"
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Search: subject_exact:"Social media marketing"
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Internet marketing
11
Online-Marketing
11
Advertising effects
3
Betriebswirtschaftsstudium
3
Graduate business education
3
Learning method
3
Lernmethode
3
Search engine
3
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3
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3
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3
Business and economics education
2
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2
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2
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2
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2
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1
Celebrity chefs
1
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Murphy, Jamie
Kreutzer, Ralf T.
36
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
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Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Direct marketing : an international journal
1
E-marketing ; Vol. 3
1
International journal of hospitality management
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Marketing efficiency in tourism : coping with volatile demand
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
11
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11
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1
Qualitative research via focus groups : will going online affect the diversity of your findings?
Richard, Brendan
;
Sivo, Stephen A.
;
Orlowski, Marissa
; …
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10012426015
Saved in:
2
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Saved in:
3
Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
4
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
5
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
6
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
Saved in:
7
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
Saved in:
8
Website adoption and sales performance in Valais' hospitality industry
Scaglione, Miriam
;
Schegg, Roland
;
Murphy, Jamie
- In:
Technovation : the international journal of …
29
(
2009
)
9
,
pp. 625-631
Persistent link: https://www.econbiz.de/10003889412
Saved in:
9
Consumer web page search, clicking behavior and reaction time
Hofacker, Charles F.
;
Murphy, Jamie
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003936991
Saved in:
10
Investigating website performance in Valais' hospitality industry
Scaglione, Miriam
;
Schegg, Roland
;
Murphy, Jamie
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 131-142)
.
2006
Persistent link: https://www.econbiz.de/10003396397
Saved in:
11
Using server log files and online experiments to enhance Internet marketing
Hofacker, Charles F.
;
Murphy, Jamie
-
2005
Persistent link: https://www.econbiz.de/10003297626
Saved in:
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