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~type_genre:"Article in journal"
~person:"Smith, Katherine Taken"
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Search: subject_exact:"Social media marketing"
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Internet marketing
12
Online-Marketing
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Social web
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Advertising effects
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Werbewirkung
5
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4
Consumer behaviour
4
Konsumentenverhalten
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2009-2011
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Article in journal
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Smith, Katherine Taken
Tucker, Catherine
23
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Skiera, Bernd
15
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Kumar, Vikas
12
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12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Pelsmacker, Patrick de
12
Fesenmaier, Daniel R.
11
Karjaluoto, Heikki
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Wirtz, Bernd W.
11
Ahuja, Vandana
10
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Jerath, Kinshuk
10
Kim, Juran
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Sreejesh, S.
10
Xiang, Zheng
10
Akram, Umair
9
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Services marketing quarterly
4
Journal of strategic marketing
2
Business horizons
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of international consumer marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
12
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1
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
4
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
5
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
6
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
7
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
8
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
11
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
12
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
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