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isPartOf:"Journal of promotion management : JPM"
~subject:"Credibility"
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Credibility
Internet marketing
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Online-Marketing
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Consumer behaviour
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Advertising effects
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Bhat, Savita
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Journal of promotion management : JPM
Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of retailing and consumer services
5
Journal of internet commerce
4
International journal of hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
International journal of economic research
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Markstones-Arbeitspapiere
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent business & management
1
Corporate communications : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of business and economics research : IJBER
1
International journal of business environment : IJBE
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
International marketing review
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
3
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
4
When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.
;
Martin, Kelly Norris
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
Saved in:
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