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~person:"Van Den Bulte, Christophe"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Konsumentenverhalten
Virales Marketing
Social network
22
Soziales Netzwerk
22
New product development
13
Produktentwicklung
13
Consumer behaviour
9
Innovation diffusion
7
Innovationsdiffusion
7
Social Web
7
Social web
7
Viral marketing
6
Social status
5
Sozialer Status
5
USA
5
United States
5
social networks
5
Ansteckungseffekt
4
Contagion effect
4
Meinung
4
Opinion
4
Theorie
4
Theory
4
Duration analysis
3
Marketing management
3
Marketingmanagement
3
Medical device
3
Medizinprodukt
3
Statistische Bestandsanalyse
3
social contagion
3
social status
3
Credit rating
2
Innovation
2
Kreditwürdigkeit
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Physicians
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Ärzte
2
Absatz
1
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Article
11
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Article in journal
9
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9
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2
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2
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English
13
Author
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Van Den Bulte, Christophe
Iyengar, Radha
8
Konishi, Hideo
8
De Giorgi, Giacomo
7
Frederiksen, Anders
7
Pistaferri, Luigi
7
Katz, Matthew
6
Arbatskaya, Maria
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Pantano, Eleonora
5
Valente, Thomas W.
5
Aral, Sinan
4
Garg, Rahul
4
Jager, Wander
4
Janssen, Marco A.
4
Lee, Seung Hwan Mark
4
Libai, Barak
4
Wuyts, Stefan
4
Arbatskaya, Maria N.
3
Argenziano, Rossella
3
Atayev, Atabek
3
Bijmolt, Tammo H. A.
3
Bilgihan, Anil
3
Buttle, Francis A.
3
Campbell, Arthur
3
Dubey, Pradeep
3
Fang, Xiao
3
Gentina, Élodie
3
Groeger, Lars
3
Gupta, Sunil
3
Haenlein, Michael
3
Han, Sangman
3
Heere, Bob
3
Huck, Steffen
3
James, Tabitha L.
3
Kucharska, Wioleta
3
Mohd Suki, Norazah
3
Nobre, Helena
3
Norbayah Mohd Suki
3
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Working papers / Wharton School, University of Pennsylvania / Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
The connected customer : the changing nature of consumer and business markets
1
The network challenge : strategy, profit, and risk in an interlinked world
1
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ECONIS (ZBW)
13
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
3
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
4
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
5
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
6
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
7
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
8
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
9
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
10
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
11
Opportunities and challenges in studying customer networks
Van Den Bulte, Christophe
- In:
The connected customer : the changing nature of …
,
(pp. 7-35)
.
2010
Persistent link: https://www.econbiz.de/10003951882
Saved in:
12
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
13
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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