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~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~person:"Carlson, Jeffrey R."
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Konsumentenverhalten
Consumer behaviour
2
Discounting
2
Diskontierung
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Price promotions
2
Pricing strategy
2
Rabatt
2
Rebate
2
Sales promotion
2
Social discount rate
2
Soziale Diskontrate
2
Verkaufsförderung
2
Credibility
1
Daily deals
1
Discount credibility
1
Discounter
1
Discounters
1
Discounting of discounts
1
Einzelhandel
1
Glaubwürdigkeit
1
Internet marketing
1
Online buying
1
Online-Marketing
1
Retail trade
1
Retailing
1
Time consistency
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Zeitkonsistenz
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Carlson, Jeffrey R.
Kukar-Kinney, Monika
2
Aghazadeh, Hashem
1
Banerjee, Prantosh J.
1
Baskin, Ernest
1
Bradford, W. David
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Cheng, Andong
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Diallo, Mbaye Fall
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Dolan, Paul
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Edelman, Benjamin
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Feigenbaum, James Allen
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Galizzi, Matteo M.
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Jaffe, Sonia
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Jiang, Yushi
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Keller, L. R.
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Kominers, Scott Duke
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Lambey-Checchin, Christine
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Lehtimäki, Aku-Ville
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Li, Jiang
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Liu, Chun
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Monroe, Kent B.
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Olivola, Christopher Y.
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Sahay, Arvind
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Sharifi, Seyed Shahin
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Somervuori, Outi
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Strulik, Holger
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Tan, Wee Kheng
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Tripathi, Sanjeev
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Wang, Liangyan
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Wang, Stephanie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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