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~type_genre:"Aufsatz in Zeitschrift"
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Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely
- In:
Business and Economic Research : BER
12
(
2022
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10013473282
Saved in:
2
The Coca-Cola and Pepsi-Cola businesses : "fizzy meeting" in the management of the pole position
Opait, Gabriela
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
26
(
2020
)
1
,
pp. 167-176
Persistent link: https://www.econbiz.de/10012285784
Saved in:
3
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
Saved in:
4
The evolution of Coca-Cola Australia's soft drink reformulation strategy 2003-2017 : a thematic analysis of corporate documents
Lacy-Nichols, Jennifer
;
Scrinis, Gyorgy
;
Carey, Rachel
- In:
Food policy : economics planning and politics of food …
90
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012507610
Saved in:
5
Dimensiones de la responsabilidad social empresarial como determinantes de la preferencia de compra de los consumidores en la industria refresquera
Araiza Garza, Zóchitl
;
León Estavillo, Verónica de
; …
- In:
Revista internacional administración finanzas : RIAF
13
(
2020
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10012492540
Saved in:
6
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
7
Die Red Bull Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012059923
Saved in:
8
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
9
Global market and commercials : understanding cultural diversities
Calabrese, Armando
;
Capece, Guendalina
;
Costa, Roberta
; …
- In:
Knowledge and process management : the journal of …
22
(
2015
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
Saved in:
10
Price discovery betweem carbonated soft drink manufacturers and retailers : a disaggregate analysis with PC and LiNGAM algorithms
Lai, Pei-Chun
;
Bessler, David A.
- In:
Journal of applied economics
18
(
2015
)
1
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011554914
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11
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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12
Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy
;
McGowan, Carl B.
;
Moeller, Susan E.
- In:
Journal of business case studies
10
(
2014
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10010509194
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13
Explicit evidence of an implicit contract
Young, Andrew T.
;
Levy, Daniel C.
- In:
The journal of law, economics, & organization
30
(
2014
)
4
,
pp. 804-832
Persistent link: https://www.econbiz.de/10010533170
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14
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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15
A genetic algorithm/mathematical programming approach to solve a two-level soft drink production problem
Toledo, Claudio Fabiano Motta
;
Oliveira, Lucas de
; …
- In:
Computers & operations research : and their …
48
(
2014
),
pp. 40-52
Persistent link: https://www.econbiz.de/10010376417
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16
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
17
Citizen Coke : an environmental and political history of the Coca-Cola Company
Elmore, Bartow J.
- In:
Enterprise & society : the international journal of …
14
(
2013
)
4
,
pp. 717-731
Persistent link: https://www.econbiz.de/10010237977
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18
False advertising on enhanced water labels : an analysis of Ackerman v. the Coca-Cola Company
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009665734
Saved in:
19
Evidence of rational addiction to carbonated soft drinks?
Liu, Xiaoou
;
Lopez, Rigoberto A.
- In:
China agricultural economic review : publ. in …
4
(
2012
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10009667290
Saved in:
20
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
21
Single-stage formulations for synchronised two-stage lot sizing and scheduling in soft drink production
Ferreira, Deisemara
;
Clark, Alistair R.
;
Almada-Lobo, …
- In:
International journal of production economics
136
(
2012
)
2
,
pp. 255-265
Persistent link: https://www.econbiz.de/10009516649
Saved in:
22
Serendipity2's data & insights projects for Coca-Cola
Flood, Peter
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10008906535
Saved in:
23
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
Saved in:
24
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Isdell, Neville
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009381514
Saved in:
25
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
26
Six Sigma : a new practice for reducing water consumption within Coca Cola industry
Sadraoui, Tarek
;
Afef, Ayadi
;
Fayza, Jallouli
- In:
International journal of six sigma and competitive …
6
(
2010/11
)
1/2
,
pp. 53-76
Persistent link: https://www.econbiz.de/10008759542
Saved in:
27
A note on the regional triad model and the soft drink industry
Gardner, John C.
;
McGowan, Carl B.
- In:
Multinational business review
18
(
2010
)
1
,
pp. 89-94
Persistent link: https://www.econbiz.de/10008650379
Saved in:
28
Corporate social performance and financial based brand equity
Wang, Hui-ming Deanna
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 335-345
Persistent link: https://www.econbiz.de/10008658566
Saved in:
29
Coca-Cola Enterprises invests in on-boarding at the front lines to benefit the bottom line
Fritz, Kelly
;
Kaestner, Mark
;
Bergmann, Marshall
- In:
Global business and organizational excellence : a …
29
(
2009/10
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10003988033
Saved in:
30
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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31
Merger simulation in the presence of large choice sets and consumer stockpiling : the case of the bottled juice industry
Pofahl, Geoffrey M.
- In:
Review of industrial organization : RIO
34
(
2009
)
3
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003872417
Saved in:
32
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
33
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
34
From Pabst to Pepsi : the deinstitutionalization of social practices and the creation of entrepreneurial opportunities
Hiatt, Shon R.
;
Sine, Wesley D.
;
Tolbert, Pamela S.
- In:
Administrative science quarterly : ASQ ; dedicated to …
54
(
2009
)
4
,
pp. 635-667
Persistent link: https://www.econbiz.de/10003955262
Saved in:
35
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
36
Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.
;
Choi, J. Andrew
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10003735762
Saved in:
37
"Wer sich nur von Salat ernährt, lebt auch nicht gesund" : Béatrice Guillaume-Grabisch, Geschäftsführerin der Coca-Cola GmbH, im Interview mit akzente
Guillaume-Grabisch, Béatrice
;
Gatermann, Michael
- In:
Akzente
(
2008
)
2
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003745811
Saved in:
38
The Guaraná industry in Brazil
Barber Kuri, Carlos Miguel
- In:
International business and economics research journal
7
(
2008
)
5
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003713380
Saved in:
39
Die Red-Bull-Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003597476
Saved in:
40
Energetic analysis of fruit juice processing operations in Nigeria
Waheed, M. A.
;
Jekayinfa, S. O.
;
Ojediran, J. O.
; …
- In:
Energy : the international journal ; technologies, …
33
(
2008
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003678097
Saved in:
41
Vitalitätsmanagement : strategisches Management und Performancesteigerung bei Almdudler
Schilling, Gerhard
;
Schnait, Roman
;
Unger, Martin
- In:
CFO aktuell : Zeitschrift für Finance & Controlling
1
(
2007
)
3
,
pp. 129-132
Persistent link: https://www.econbiz.de/10003490311
Saved in:
42
Action learning helps PepsiCo's sales leaders develop business acumen and innovations skills
Cone, Jay
;
Woodard, Michael
- In:
Global business and organizational excellence : a …
26
(
2006/07
)
4
,
pp. 27-35
Persistent link: https://www.econbiz.de/10003462962
Saved in:
43
Erfolgreiche Handzettel-Insertion : Planung, Implementierung und Evaluierung
Reudenbach, Dagmar
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 51-54
Persistent link: https://www.econbiz.de/10003598453
Saved in:
44
Case study : Coca-Cola and water ind India ; episode 2
Burnett, Margaret
;
Welford, Richard
- In:
Corporate social responsibility and environmental management
14
(
2007
)
5
,
pp. 298-304
Persistent link: https://www.econbiz.de/10003611670
Saved in:
45
Product differentiation and mergers in the carbonated soft drink industry
Dubé, Jean-Pierre
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
4
,
pp. 879-904
Persistent link: https://www.econbiz.de/10003272810
Saved in:
46
A case study for international antitrust : Pepsi versus Coke
Hamilton, Lynda S.
;
Flecher, Leslie B.
- In:
Journal of euromarketing
13
(
2004
)
2/3
,
pp. 125-142
Persistent link: https://www.econbiz.de/10002378729
Saved in:
47
Firm size and market power in carbonated soft drinks
Mariuzzo, Franco
;
Walsh, Patrick Paul
;
Whelan, Ciara
- In:
Review of industrial organization : RIO
23
(
2003
)
3/4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10002136728
Saved in:
48
Co-ordination costs and vertical integration in production franchise networks : a common agency model
Versaevel, Bruno
- In:
Research in economics : an international review of economics
56
(
2002
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10001708109
Saved in:
49
Portfolio effects and firm size distribution : carbonated soft drinks
Walsh, Patrick Paul
;
Whelan, Ciara
- In:
The economic and social review
33
(
2002
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001840811
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50
Estimating Coke's and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
- In:
Journal of business & economic statistics : JBES ; a …
18
(
2000
)
4
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pp. 398-409
Persistent link: https://www.econbiz.de/10001521485
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