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1
Marketing practices of some selected soft drinks industries in Bangladesh
Khatun, Mosa Shely
- In:
Business and Economic Research : BER
12
(
2022
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10013473282
Saved in:
2
The Coca-Cola and Pepsi-Cola businesses : "fizzy meeting" in the management of the pole position
Opait, Gabriela
- In:
Analele Universitătii Dunărea de Jos Galaţi
26
(
2020
)
1
,
pp. 167-176
Persistent link: https://www.econbiz.de/10012285784
Saved in:
3
The UK soft drinks industry levy as an incentive for beverage reformulation
White, Martin
;
Adams, Jean
;
Law, Cherry
;
Scarborough, Peter
- In:
Health taxes : policy and practice
,
(pp. 116-125)
.
2022
Persistent link: https://www.econbiz.de/10014266531
Saved in:
4
A political economy analysis of health taxes
Babor, Thomas F.
;
Collin, Jeff
;
Monteiro, Maristela G.
- In:
Health taxes : policy and practice
,
(pp. 431-484)
.
2022
Persistent link: https://www.econbiz.de/10014266786
Saved in:
5
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
Saved in:
6
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
7
The evolution of Coca-Cola Australia's soft drink reformulation strategy 2003-2017 : a thematic analysis of corporate documents
Lacy-Nichols, Jennifer
;
Scrinis, Gyorgy
;
Carey, Rachel
- In:
Food policy : economics planning and politics of food …
90
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012507610
Saved in:
8
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
9
The Coca-Cola company : the skinny on a big fat problem
Rapuzzi, Marshel
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 143-149)
.
2017
Persistent link: https://www.econbiz.de/10011609792
Saved in:
10
Nachhaltigkeit bei Bionade : CSR und Verantwortlichkeit in der Rohstoffbeschaffung
Garvs, Michael
- In:
CSR und Lebensmittelwirtschaft : nachhaltiges …
,
(pp. 269-277)
.
2016
Persistent link: https://www.econbiz.de/10011516623
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11
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
12
Global market and commercials : understanding cultural diversities
Calabrese, Armando
;
Capece, Guendalina
;
Costa, Roberta
; …
- In:
Knowledge and process management : the journal of …
22
(
2015
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
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13
Price discovery betweem carbonated soft drink manufacturers and retailers : a disaggregate analysis with PC and LiNGAM algorithms
Lai, Pei-Chun
;
Bessler, David A.
- In:
Journal of applied economics
18
(
2015
)
1
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011554914
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14
The Coca-Cola Company : a sustainable company?
Rotthaus, P.
-
2015
Persistent link: https://www.econbiz.de/10011350472
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15
Explicit evidence of an implicit contract
Young, Andrew T.
;
Levy, Daniel C.
- In:
The journal of law, economics, & organization
30
(
2014
)
4
,
pp. 804-832
Persistent link: https://www.econbiz.de/10010533170
Saved in:
16
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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17
A genetic algorithm/mathematical programming approach to solve a two-level soft drink production problem
Toledo, Claudio Fabiano Motta
;
Oliveira, Lucas de
; …
- In:
Computers & operations research : and their …
48
(
2014
),
pp. 40-52
Persistent link: https://www.econbiz.de/10010376417
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18
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
19
Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy
;
McGowan, Carl B.
;
Moeller, Susan E.
- In:
Journal of business case studies
10
(
2014
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10010509194
Saved in:
20
Citizen Coke : an environmental and political history of the Coca-Cola Company
Elmore, Bartow J.
- In:
Enterprise & society : the international journal of …
14
(
2013
)
4
,
pp. 717-731
Persistent link: https://www.econbiz.de/10010237977
Saved in:
21
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
22
False advertising on enhanced water labels : an analysis of Ackerman v. the Coca-Cola Company
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009665734
Saved in:
23
Evidence of rational addiction to carbonated soft drinks?
Liu, Xiaoou
;
Lopez, Rigoberto A.
- In:
China agricultural economic review : publ. in …
4
(
2012
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10009667290
Saved in:
24
Serendipity2's data & insights projects for Coca-Cola
Flood, Peter
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10008906535
Saved in:
25
Framing as a strategy for effective networking : examining the success of the anti Coca-Cola agitation in Kerala, India
Shivarajan, Sridevi
- In:
Enhancing global competitiveness through sustainable …
,
(pp. 184-206)
.
2011
Persistent link: https://www.econbiz.de/10008824627
Saved in:
26
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
Saved in:
27
Reputation management at Coca-Cola and beyond
Stopford, Michael
- In:
Reputation Management
,
(pp. 201-214)
.
2011
Persistent link: https://www.econbiz.de/10009271979
Saved in:
28
Coopetition and business model change : a case-based framework of coopetition-driven effects
Bonel, Elena
;
Rocco, Elena
- In:
Coopetition strategy : theory, experiments and cases
,
(pp. 191-218)
.
2011
Persistent link: https://www.econbiz.de/10009315630
Saved in:
29
Coca-Cola company : a case study of environmental protection
Sun, Yong
-
2011
Persistent link: https://www.econbiz.de/10009012111
Saved in:
30
Take the Pepsi challenge : talent development at PepsiCo
Church, Allan H.
;
Waclawski, Janine
- In:
Strategy-driven talent management : a leadership imperative
,
(pp. 617-640)
.
2010
Persistent link: https://www.econbiz.de/10003918477
Saved in:
31
Necessity and desire : water and Coca-Cola in India
Shankar, S.
- In:
Cultural critique and the global corporation
,
(pp. 151-181)
.
2010
Persistent link: https://www.econbiz.de/10003951317
Saved in:
32
Coca-Cola Enterprises invests in on-boarding at the front lines to benefit the bottom line
Fritz, Kelly
;
Kaestner, Mark
;
Bergmann, Marshall
- In:
Global business and organizational excellence : a …
29
(
2009/10
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10003988033
Saved in:
33
A note on the regional triad model and the soft drink industry
Gardner, John C.
;
McGowan, Carl B.
- In:
Multinational business review
18
(
2010
)
1
,
pp. 89-94
Persistent link: https://www.econbiz.de/10008650379
Saved in:
34
Corporate social performance and financial based brand equity
Wang, Hui-ming Deanna
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 335-345
Persistent link: https://www.econbiz.de/10008658566
Saved in:
35
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
36
Six Sigma : a new practice for reducing water consumption within Coca Cola industry
Sadraoui, Tarek
;
Afef, Ayadi
;
Fayza, Jallouli
- In:
International journal of six sigma and competitive …
6
(
2010/11
)
1/2
,
pp. 53-76
Persistent link: https://www.econbiz.de/10008759542
Saved in:
37
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Saved in:
38
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
Saved in:
39
Merger simulation in the presence of large choice sets and consumer stockpiling : the case of the bottled juice industry
Pofahl, Geoffrey M.
- In:
Review of industrial organization : RIO
34
(
2009
)
3
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003872417
Saved in:
40
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
41
From Pabst to Pepsi : the deinstitutionalization of social practices and the creation of entrepreneurial opportunities
Hiatt, Shon R.
;
Sine, Wesley D.
;
Tolbert, Pamela S.
- In:
Administrative science quarterly : ASQ ; dedicated to …
54
(
2009
)
4
,
pp. 635-667
Persistent link: https://www.econbiz.de/10003955262
Saved in:
42
innocent : values and value
Grayson, David
;
Brown, Robert
- In:
Mainstreaming corporate responsibility
,
(pp. 311-331)
.
2009
Persistent link: https://www.econbiz.de/10003855381
Saved in:
43
Coopetition and business model change : a case-based framework of coopetition-driven effects
Bonel, Elena
;
Rocco, Elena
- In:
Coopetition strategy : theory, experiments and cases
,
(pp. 191-218)
.
2009
Persistent link: https://www.econbiz.de/10003858676
Saved in:
44
What happened at Coca-Cola?
Harvey, Carol P.
- In:
Understanding and managing diversity : readings, cases, …
,
(pp. 305-313)
.
2009
Persistent link: https://www.econbiz.de/10003733535
Saved in:
45
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
46
Erfolg mit Weltbrause : Wandel und Stabilität im Familienunternehmen zwischen regionalem Stillstand und globaler Dynamik
John, René
- In:
Die Organisation in unruhigen Zeiten : über die Folgen …
,
(pp. 279-298)
.
2009
Persistent link: https://www.econbiz.de/10014561813
Saved in:
47
The Guaraná industry in Brazil
Barber Kuri, Carlos Miguel
- In:
International business and economics research journal
7
(
2008
)
5
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003713380
Saved in:
48
"Beeing hopeful" oder wie die Biene zum Corporate Weblog kommt : sprachliche, inhaltliche und gestalterische Mittel der Interaktivität
Janoschka, Anja
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 85-106)
.
2008
Persistent link: https://www.econbiz.de/10003759649
Saved in:
49
Strategisches Management : Fallstudie Bionade GmbH
Wittberg, Volker
;
Vieselmeier, Vanessa
- In:
Fallstudien zur Unternehmensführung
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003745368
Saved in:
50
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
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